The Concept of the Magazine
The magazine was developed in response to communicating views on a specialised subjects to a wide range of consumers. The magazine began as a relatively small production but has now gained international status and acclaim particularly in the world of fashion and music.
Magazines will come in a variety of formats, but generally have no more than 100 pages. The magazine’s appeal lies in its low production cost.
Notable examples of the magazine include “Time Magazine” which is distributed globally to a readership of over 25 million people and “People Magazine” which has been known to draw up to 51.7 million page views per day on its website.
The Birth of the Magazine
Within the U.K., the very first consumer magazine was considered to be ‘The Scots Magazine’, published in 1739. An extremely popular Scottish interest publication, ‘The Scots Magazine’ is still publishing today and is a prime example of the continuing appeal of the magazine.
Within London, ‘The Gentleman’s Magazine’ was initially published in 1731 and is widely regarded as the first general interest magazine. The editor in chief, Edward Cave, sought to provide the educated public with topics of interest, ranging from commodity prices to Latin poetry. Cave is believed to have coined the term ‘magazine’ and hit upon a niche market of disposable reading material that is regularly updated and attractive to the wider public.
The magazine now is multimillion pound industry. Magazine shelves are numerous and are displayed from convenient stores to chemist. You can find magazines a an enormous range of topics, and with a subscription you can secure your magazine will be delivered to your door on a week/monthly basis.
There is an average of 2,600 magazines sold per minute in the UK, suggesting the magazine has come a long way. The dawn of the digital age has also meant that the magazine can be reproduced in digital format. Ezines – or electronic magazines (such as the site you are on right now!) have paved the way to making digestible information even more widely available.
Advertisers and subscribers fund magazine production costs but the actual printing expenses are comparatively low, consider the quality and quantity provided. Let’s see some of the main processes involved in magazine printing:
The Printing Process
Magazine printing is assuredly less expensive when taking on a bulk printing order. A significant percentage of a magazine’s appeal lies in its attractive packaging. The glossy paper and high-resolution images attract the reader and puts the magazine on the status of a luxury reading item which is why the processes that get them there are crucial.
Firstly, offset printing. This technique is employed in magazine printing thanks to the quick setup of the press, high image quality and low cost. Offset printing involves transferring an inked image from a plate to a rubber blanket. This is transferred again onto the printing services through a variety of rollers.
Secondly, rotogravure printing – This method is known a kind of intaglio printing process, which is when an image is incised into a surface, or plate, whereby the incised area will retain the ink producing the ability to print. This incising, or engraving is often applied to a cylindrical image carrier which is then rotated for paper printing. Rotogravure can additionally produced images and text and a high volume-speed rate and is therefore ideal for magazine printing.